Telx Web Blog (1/7)

Reuse your old contend to keep your audience engaged and boost your SEO

If you publish online, you know that there is an insane amount of competition on the Web. In fact, there are millions of blog posts published every day! No matter what niche you are operating in, that abundance of content poses some serious problems: How can you ensure a constant flow of new and engaging content to maintain your followers and reach new audiences? And how can you improve your SEO to make sure your blog or website gets the traffic and attention it deserves? One of the best ways to solve both problems is to creatively recycle previously published content. Reusing and repurposing content from your archives can keep your website relevant and interesting, simultaneously ...

How Machine Learning Will Influence the Future of SEO

Back in the old days of Search Engine Optimization (“SEO”), a simple change like adding a keyword tag meant something – you could usually make it to the top of the SERPs by using the same keyword over and over in the website’s title or keyword tag. That was back when exact match results were the only ones returned from consumers’ searches, and crawlers like Google spent 99 percent of their time crawling and indexing instead of actually cataloging and evaluating the content’s quality and relevance. After those times, SEOs spent their time trying (mostly in vain) to interpret the newest iteration of Google’s search algorithm, trying to guess the magic code. Despite the...

Beginning SEO? Follow these 5 tips to get ahead.

We know that as a beginner in SEO, it can be very easy to get overwhelmed with too much information. Which is why we have created a list of the most important strategies websites need to use to get ahead of their competition. Search Engine Optimization is both an art and a science – you need creativity to implement effective campaigns that please the search engines while out-maneuvering your competition. You also need to follow analytics-based strategies. To do this effectively, users must employ a variety of tools and techniques. However, most people tend to be routine with their internet marketing, falling into a dangerous trap and not evolving with the latest search engine...

Two Tips on How to Get Your SERPs Back After an SEO Rankings Drop

SEO experts know how difficult ranking sites can be. Today, your sites could deliver huge traffic to your clients with high CTR, but tomorrow they could plummet. What happened? Did Google have an update or what it a manual report? Did someone plagiarize my content or did I lose backlinks? Is there a problem with the code or site structure? An immediate SEO rankings drop can be caused by anything, from poorly written content to a hacked website. Obviously, it is important for SEOs to maintain high (or at least stable) rankings – if you cannot increase SERPs and drive traffic, how effective are you at SEO? So, follow these steps to ensure you regain lost rankings after a...

SEO Mistakes to Avoid in 2017

Creating a well-informed search engine optimization (“SEO”) strategy is an important step in ensuring your website gets the top spot in the search results. Unfortunately, most business owners do not recognize the importance of SEO and get taken in by overnight-ranking schemes that will not only damage their website's reputation, but will also get them penalized by the major search engines. Here are the most common SEO pitfalls to avoid: Skipping Keyword Research This is perhaps the biggest mistake you can make in your website creation plan. By not spending time researching relevant keywords, you can miss out on the opportunity to potentially generate large amounts of...

The True Benefits of SEO

1. Results are almost free Organic listings are basically free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With concerted effort, your website can generate consistent traffic with little cost. Unlike paid advertising, you do not have to pay out $10 every time someone clicks on your ad, nor will your traffic stop when your ad stops. SEO eliminates the need to have thousands of ads across the internet. 2. Definite Increase in Traffic By using Analytics and other reporting tools, you’ll be to accurately measure and define your increases in traffic....

How to Craft the Most Provocative E-commerce Page on the Web

Creating the perfect E-commerce page takes a wide-lensed approach to success. There are many variables, and we will take you through a detailed step-by-step process to executing the perfect E-commerce page. The Elements of a Fantastic E-commerce Page So, let’s start with number one, the navigation at the top of the page Understand the site structure. If you have a more complex site, then it is very important to have a cogent navigation bar. The navigation bar needs to help people find the most important parts of your site. If you’re a big site, such as Apple, it is critical for visitors to understand where they are in the site structure. Share the brand ethos. If this is the ...

How to Create the Best Small Business Content Marketing Strategy

  Small businesses generally have less leeway when it comes to planning and launching a marketing campaign. They have less revenue and capital, which limits the strategies that they can pursue. They also tend to have less data and first-hand experience with which to strategize in the first place. One of the best strategies, due to its affordability, is content marketing. Although writing high-quality content is time-consuming, it is also much less expensive than running an ad campaign. Here’s a tried and true process for developing great content for your business: Step 1: Research The first phase is also the most important, because it will give you the information you...

5 low-cost PR strategies for startups and small businesses

Most startups and small businesses cannot afford to hire an advertising or PR agency. They don’t have the money for glossy ads in magazines, or radio or TV commercials or to even create online ad campaigns. However, thanks to the internet and social media, startups and small business don’t have to spend a lot of money (or even any money, in some cases) to generate positive buzz for their brand, they can just follow one of these strategies: 1. Sign up to be a source on Help a Reporter Out (HARO). “Subscribe to HARO,” says Kyle Peterson, partner at Clement|Peterson, a tech PR agency. “The free service will send you three emails per day listing articles that journalists are...

Marketing Analytics for your business

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiative by measuring performance (e.g., blogging versus social media, etc.) using important business metrics, such as marketing attribution and ROI performance. Basically, it tells you how your marketing campaigns are doing. Marketing analytics gathers all the data you have about your business and consolidates it for view. For this common view, you can extract analytical results that can provide invaluable assistance in developing stronger marketing programs. Why marketing analytics is important: As technology advanced, businesses expanded marketing into...