Telx Web Blog (1/8)

Are Press Releases Still Good for SEO?

Although there is no easy answer to this question, it helps to understand the brief of history of press releases within the SEO ecosystem. A Brief History of the Press Release Historically, the press release has always been a means to an end. Press releases were used as a way for companies to let journalists know about big events, such as winning an award, launching a new product, or winning a significant contract. The idea behind the release is that it would be sent to many different news media outlets and hopefully one or more of them would have a journalist contact the company for more information – to write a story about the event or advancement or to interview someone at the ...

Marketing Analytics For Your Business

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiative by measuring performance (e.g., blogging versus social media, etc.) using important business metrics, such as marketing attribution and ROI performance. Basically, it tells you how your marketing campaigns are doing. Marketing analytics gathers all the data you have about your business and consolidates it for view. For this common view, you can extract analytical results that can provide invaluable assistance in developing stronger marketing programs. Why marketing analytics is important: As technology advanced, businesses expanded marketing into...

Every Brand Needs SEO Services

If you’ve ever helped build the online presence of a major brand, you know that it is no easy task. To launch a successful SEO campaign, you need to build authority, create informative content, and maintain the SEO best practices. This takes a tremendous investment of time. On the other side of this spectrum are large brands – those sites have so much brand momentum that it is hard to know whether they even need to do SEO anymore. However, SEO isn’t just about attracting new visitors to your brand, it’s about maintaining your organic online presence and the experience that you provide to your site users. Brand Advantage Google’s Vince update in 2009 was a huge...

How User Experience (UX) Affects SEO

Design is something that people have been doing for centuries, and there is a large body of relevant knowledge about UX design that stretches back for decades. I came to UX design from a human factors, or ergonomics, background—a discipline that really got started during World War II as a result of studying how people used tools to help them work and fight more effectively. Ergonomics considers biology, psychology, the surrounding environment, and other disciplines as the foundation for design. Google's philosophy  states "Focus on the user and all else will follow.”  Peter Morville represents this through Useful. As practitioners, we can’t be content to paint within the...

Are You an SEO Beginner? Get Ahead With These 4 Tips

SEO is a complex topic that sounds simple, so let’s clarify what it means before we continue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown first to users. The determination centers around certain factors in the case of the results stemming from an organic search (non-paid). That’s not all. The benefits and profitability of SEO are even increasing within mobile platforms. The higher the placement of a site’s landing page on the search engine, the more traffic they receive. Search engines have the power to determine which pages receive traffic and which ones don’t. Google controls seven out ...

Voice Search Making Waves in the US

With smartphones getting cheaper and reaching millions of hands every day, the world is going completely mobile. Previously people used to talk over the phone; now people are busy talking on their phones, only. More than 20 percent of all mobile searches are voice searches according to searchenglineland.com. Teens and adults are using the voice search functionality to undertake different tasks – calling someone, asking for directions, finding out about movie schedules, or to get assistance with their homework. More people are switching to voice search as a faster way to get information. Google has been incorporating local listings into its searches to enhance relevancy in its...

Stop Taking So Much SEO Advice

So, how do you discriminate between all the SEO information floating around the web? Endless studies, strategies, and ‘best practices’ can keep you more frustrated and overwhelmed than helped. And I notice the irony of dispensing advice about avoiding taking advice, but I don’t mean you should ignore all SEO advice. In particular, make sure to do these three things: Double check the facts. Don’t just assume the author knows what he/she is talking about. Do the research to see if other authorities have made similar claims, and how their experiments may have differed. Don’t follow tactics blindly. Make the effort to understand what you’re doing before you follow a ...

How to improve SEO with schema and structured data

The web is getting increasingly complex, which is making effective SEO more and more challenging. While Google’s crawlers are getting more advanced, they’re still not perfect and sometimes have trouble deciphering information they discover on the Web. This is where schema comes in. Schema.org is a collaboration by the major search engines to create a consistent language that helps them understand entities and their relationship to one another. Structured data is one of the best ways for you to communicate important information about your website to Google. Even if you are new to the concepts of SEO and structured data as a whole, Organization schema is fairly...

Reuse your old contend to keep your audience engaged and boost your SEO

If you publish online, you know that there is an insane amount of competition on the Web. In fact, there are millions of blog posts published every day! No matter what niche you are operating in, that abundance of content poses some serious problems: How can you ensure a constant flow of new and engaging content to maintain your followers and reach new audiences? And how can you improve your SEO to make sure your blog or website gets the traffic and attention it deserves? One of the best ways to solve both problems is to creatively recycle previously published content. Reusing and repurposing content from your archives can keep your website relevant and interesting, simultaneously ...

How Machine Learning Will Influence the Future of SEO

Back in the old days of Search Engine Optimization (“SEO”), a simple change like adding a keyword tag meant something – you could usually make it to the top of the SERPs by using the same keyword over and over in the website’s title or keyword tag. That was back when exact match results were the only ones returned from consumers’ searches, and crawlers like Google spent 99 percent of their time crawling and indexing instead of actually cataloging and evaluating the content’s quality and relevance. After those times, SEOs spent their time trying (mostly in vain) to interpret the newest iteration of Google’s search algorithm, trying to guess the magic code. Despite the...