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Social media

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content . These tips helps to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute.   [caption id="attachment_1072" align="aligncenter" width="300"] Image Courtesy...

“Facebook was not created to be a company but to accomplish a social mission”, one of the first quotes from Zuckerberg. Facebook’s has superseded its own expectations – not only is it a social empire, the company has created a platform that has a finger in every form of media.

Where should you focus the majority of your online marketing efforts? Campaigns in the major social networks, such as Facebook for business, Twitter, and increasingly, Instagram, have been high on the priority list. However, because it is important for businesses to maximize revenue, organizations should think twice before outsourcing all marketing to a third party.