16 Apr Marketing During a Pandemic
The world is a standstill. Our healthcare system and the government is grappling with unprecedented challenges. Your business is probably looking a lot different right now than you are used to. How do you deal with the large decline in orders? Or has your client stopped buying from you in the quantities that you are used to? Maybe your supply chain partners are suffering and it’s hard for them to deliver parts to you.
No matter what challenges you are experiencing right now, the good news is that there are still millions of customers for your services or products, they have just moved online. The pandemic (and the ensuing stay-at-home orders) are giving businesses an unbelievable opportunity to capitalize on e-commerce and online branding. With millions of people stuck inside endlessly scrolling their Facebook feeds and searching Google, now is the time to position your brand as the authority in your niche. And, if you’ve neglected your online presence until now, this could be your golden opportunity to start.
Branding; Why it’s so important
Branding is probably one of the most overused words in the marketing world, which is why for many it has lost its meaning. Well, lets clear it up.
1.the action of marking with a branding iron.“regulations concerning the branding, movement, and sale of cattle”
2.the promotion of a particular product or company by means of advertising and distinctive design.“the process of branding should be considered in global terms”
so, if you are trying to get your brand going, you need to establish a particular identity that will resonate with your target audience. That way, you stand out from everyone that doesn’t invest in their messaging.
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