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Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiative by measuring performance (e.g., blogging versus social media, etc.) using important business metrics, such as marketing attribution and ROI performance. Basically, it tells you how your marketing...

So, how do you discriminate between all the SEO information floating around the web? Endless studies, strategies, and ‘best practices’ can keep you more frustrated and overwhelmed than helped. And I notice the irony of dispensing advice about avoiding taking advice, but I don’t mean you...

Creating a well-informed search engine optimization (“SEO”) strategy is an important step in ensuring your website gets the top spot in the search results. Unfortunately, most business owners do not recognize the importance of SEO and get taken in by overnight-ranking schemes that will not...