Search Engine Marketing is an “umbrella term” that describes any kind of paid (vs. free, or organic) search engine advertising, from banner ads to pay-per-click. Similar to print advertising, these ads appear on web pages or search engines separate from the content of the page. There are many type of paid search marketing, most of which are named by the way the client is billed: pay-per-click (PPC), cost-per-thousand impressions (CPM), etc. Paid search marketing complements organic search engine optimization (SEO) by boosting visibility for competitive search terms in the short term, while organic SEO builds the website ranking for long term gain.
PPC advertising can support organic Search Engine Optimization (SEO) to provide immediate visibility for high traffic search terms. You know the results at the top of Google with the yellow “ad” box? People paid to be there.
Benefits of PPC:
Organic ranking can be difficult, especially if you are in a competitive industry or have frequent content changes, which require that pages be re-indexed regularly. If you’re not careful, you can spend a lot of money for not a lot of return. Telx Web’s PPC consulting experts work around the clock to monitor your paid campaigns to drive traffic that converts.