Similar to print advertising, these ads appear on web pages or search engines separate from the content of the page. There are many type of paid search marketing, most of which are named by the way the client is billed: pay-per-click (PPC), cost-per-thousand impressions (CPM), etc.
Paid search marketing complements organic search engine optimization (SEO) by boosting visibility for competitive search terms in the short term, while organic SEO builds the website ranking for long term gain.
PPC advertising can support organic Search Engine Optimization (SEO) to provide immediate visibility for high traffic search terms. You know the results at the top of Google with the yellow “ad” box? People paid to be there.
Real time control over search campaigns.
You are only charged when someone clicks your ad or link no matter how much time your link is displayed.
It gives instant results.