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5 low-cost PR strategies for startups and small businesses

Most startups and small businesses cannot afford to hire an advertising or PR agency. They don’t have the money for glossy ads in magazines, or radio or TV commercials or to even create online ad campaigns. However, thanks to the internet and social media, startups and small business don’t have to spend a lot of money (or even any money, in some cases) to generate positive buzz for their brand, they can just follow one of these strategies: 1. Sign up to be a source on Help a Reporter Out (HARO). “Subscribe to HARO,” says Kyle Peterson, partner at Clement|Peterson, a tech PR agency. “The free service will send you three emails per day listing articles that journalists are...

Marketing Analytics for your business

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiative by measuring performance (e.g., blogging versus social media, etc.) using important business metrics, such as marketing attribution and ROI performance. Basically, it tells you how your marketing campaigns are doing. Marketing analytics gathers all the data you have about your business and consolidates it for view. For this common view, you can extract analytical results that can provide invaluable assistance in developing stronger marketing programs. Why marketing analytics is important: As technology advanced, businesses expanded marketing into...

Blogging Platforms – Which Solution is Best?

Self Hosted vs. Third-Party Blogging Platforms Although there are many blog hosting types to run your business blog from, there are two primary platforms that most businesses use: Third-party blog hosting. These blogs are installed on a free Web hosting account, such as:, and Windows Live Spaces, or Although these sites make it easier to blog, these are some of the drawbacks: they often have a high-volume of spam, they have limited customization options, and you blog resides under a sub-domain on their site, not a ‘.com’ web address. Self-hosted blogs are installed directly into an owner’s account. The blog uses content management...

7 top social media marketing success stories

This year, many new [and existing] companies have upped their game when it comes to social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing can be effective. Domino’s #EasyOrder Domino’s really wants to make it easy to order pizza. Beginning in May 2015, the company let customers request delivery of their favorite pizza by tweeting a pizza emoji to the @Dominos Twitter account, or by using the hashtag #EasyOrder. The tweet-based order system eared Domino’s media coverage from the likes of USA Today, Forbes, and Good Morning America, not to mention a Titanium Grand Prix award at Cannes. German...

Coding has been approved as a foreign language by the Florida Senate

Florida senators approved a bill allowing high school students to take computer coding classes in place of foreign language requirements. (more…)

How to Choose the Right Form for Your Web Page

Forms are an essential part of many websites. They could be the difference between a lead and a bounce, which is why it so important that they be easy to use and easy on the eyes. Before we look at the form Does your website have an SSL? If you are asking for sensitive information, you should consider buying one. Some customers are hesitant to even provide their correct name and email address if they are worried about security. A simple SSL can be purchased for as low as $10/year. A good privacy policy that explains what you are going to do with the information is helpful as well. At the time I'm writing this, California is the only state with legislation requiring businesses to...

Why Knowing a “Little” SEO can be Dangerous

As the famous saying goes, “A little knowledge is a dangerous thing.” This sentiment holds especially true in SEO. SEO is often misunderstood as some mythical beast of online marketing. It has a mysterious caché, laden with curious buzzwords for the uninitiated. In reality, search engine optimization (SEO) is simply a method for making your content, and by extension – your online presence, discoverable and interesting for the search engine, and its users. (more…)

Four Tips to Succeed in Content Marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute.   [caption id="attachment_1072" align="aligncenter" width="300"] Image Courtesy of Shutterstock[/caption] Becoming an expert in your content niche is pivotal, and may spell out the difference between blending in, or standing out – which can make or break your marketing strategy. Experts are equated with resources, providing value and information over mere self-promotion. Building a resource rich...

Big Data’s Significant Impact on SEO

Big Data is rapidly changing the world we live in. Social, logistical, and business-related spheres have all been influenced by this growing phenomenon. (more…)

The Secret to a Successful Landing Page

First impressions are essential in internet marketing, which is why creating successful landing pages are key. There are so many elements in a top-notch landing page, from design, to length, to quality content: (more…)