5 low-cost PR strategies for startups and small businesses
Most startups and small businesses cannot afford to hire an advertising or PR agency. They don’t have the money for glossy ads in magazines, or radio or TV commercials or to even create online ad campaigns.
However, thanks to the internet and social media, startups and small business don’t have to spend a lot of money (or even any money, in some cases) to generate positive buzz for their brand, they can just follow one of these strategies:
1. Sign up to be a source on Help a Reporter Out (HARO).
“Subscribe to HARO,” says Kyle Peterson, partner at Clement|Peterson, a tech PR agency. “The free service will send you three emails per day listing articles that journalists are...