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7 top social media marketing success stories

This year, many new [and existing] companies have upped their game when it comes to social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing can be effective. Domino’s #EasyOrder Domino’s really wants to make it easy to order pizza. Beginning in May 2015, the company let customers request delivery of their favorite pizza by tweeting a pizza emoji to the @Dominos Twitter account, or by using the hashtag #EasyOrder. The tweet-based order system eared Domino’s media coverage from the likes of USA Today, Forbes, and Good Morning America, not to mention a Titanium Grand Prix award at Cannes. German...

Coding has been approved as a foreign language by the Florida Senate

Florida senators approved a bill allowing high school students to take computer coding classes in place of foreign language requirements. (more…)

Four Tips to Succeed in Content Marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute.   [caption id="attachment_1072" align="aligncenter" width="300"] Image Courtesy of Shutterstock[/caption] Becoming an expert in your content niche is pivotal, and may spell out the difference between blending in, or standing out – which can make or break your marketing strategy. Experts are equated with resources, providing value and information over mere self-promotion. Building a resource rich...

Big Data’s Significant Impact on SEO

Big Data is rapidly changing the world we live in. Social, logistical, and business-related spheres have all been influenced by this growing phenomenon. (more…)

Why Knowing a “Little” SEO can be Dangerous

As the famous saying goes, “A little knowledge is a dangerous thing.” This sentiment holds especially true in SEO. SEO is often misunderstood as some mythical beast of online marketing. It has a mysterious caché, laden with curious buzzwords for the uninitiated. In reality, search engine optimization (SEO) is simply a method for making your content, and by extension – your online presence, discoverable and interesting for the search engine, and its users. (more…)

The Secret to a Successful Landing Page

First impressions are essential in internet marketing, which is why creating successful landing pages are key. There are so many elements in a top-notch landing page, from design, to length, to quality content: (more…)

How User Experience (UX) Affects SEO

Design is something that people have been doing for centuries, and there is a large body of relevant knowledge about UX design that stretches back for decades. I came to UX design from a human factors, or ergonomics, background—a discipline that really got started during World War II as a result of studying how people used tools to help them work and fight more effectively. Ergonomics considers biology, psychology, the surrounding environment, and other disciplines as the foundation for design. Google's philosophy  states "Focus on the user and all else will follow.”  Peter Morville represents this through Useful. As practitioners, we can’t be content to paint within the...

6 Biggest Misconceptions About SEO

SEO is a constantly evolving field – you may think you know everything there is to know about a subject, and then it changes. Here are a few common misconceptions about SEO. (more…)

5 Signs It’s Time to Change Your SEO Vendor

SEO can be at odds with common sense. With so many factors within a SEO campaign, it can be easy to misconstrue cause – is slow growth the result of a mediocre agency? Or rather, is it due to activities unrelated to what the agency is doing? If you don’t know anything about SEO, it can be difficult to assess. Here are a few signs to look out for when evaluating your SEO agency: If one or more of the following are true, it’s time to find a new agency: 1. You Aren’t Seeing Any Progress. This may seem obvious, but in the SEO world, “progress” is not a linear term. As you start a SEO campaign, the first few months will be a mixed-bag of results, as content marketing takes...

Biggest Social Media FAILS

  We are used to celebrity and political gaffes, but sometimes even great and otherwise professional corporations make mistakes. Here are the biggest screwups on social media: 1. MSN Using a death to get a "like". Lame. Lesson Learned: Always consider the context of a trending topic when using it on social media. Using a negative event to promote likes is tasteless and not worth it. 2. Kenneth Cole During the "Arab Spring" uprisings of 2011, Kenneth Cole decided to make light of the situation and post this insensitive tweet. Lesson Learned: Use extreme caution when mentioning any sensitive topics, and definitely don't turn it into a joke. 3. American Apparel ...