Telx Web Blog (1/7)

Two Tips on How to Get Your SERPs Back After an SEO Rankings Drop

SEO experts know how difficult ranking sites can be. Today, your sites could deliver huge traffic to your clients with high CTR, but tomorrow they could plummet. What happened? Did Google have an update or what it a manual report? Did someone plagiarize my content or did I lose backlinks? Is there a problem with the code or site structure? An immediate SEO rankings drop can be caused by anything, from poorly written content to a hacked website. Obviously, it is important for SEOs to maintain high (or at least stable) rankings – if you cannot increase SERPs and drive traffic, how effective are you at SEO? So, follow these steps to ensure you regain lost rankings after a...

SEO Mistakes to Avoid in 2017

Creating a well-informed search engine optimization (“SEO”) strategy is an important step in ensuring your website gets the top spot in the search results. Unfortunately, most business owners do not recognize the importance of SEO and get taken in by overnight-ranking schemes that will not only damage their website's reputation, but will also get them penalized by the major search engines. Here are the most common SEO pitfalls to avoid: Skipping Keyword Research This is perhaps the biggest mistake you can make in your website creation plan. By not spending time researching relevant keywords, you can miss out on the opportunity to potentially generate large amounts of...

The True Benefits of SEO

1. Results are almost free Organic listings are basically free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With concerted effort, your website can generate consistent traffic with little cost. Unlike paid advertising, you do not have to pay out $10 every time someone clicks on your ad, nor will your traffic stop when your ad stops. SEO eliminates the need to have thousands of ads across the internet. 2. Definite Increase in Traffic By using Analytics and other reporting tools, you’ll be to accurately measure and define your increases in traffic....

How to Craft the Most Provocative E-commerce Page on the Web

Creating the perfect E-commerce page takes a wide-lensed approach to success. There are many variables, and we will take you through a detailed step-by-step process to executing the perfect E-commerce page. The Elements of a Fantastic E-commerce Page So, let’s start with number one, the navigation at the top of the page Understand the site structure. If you have a more complex site, then it is very important to have a cogent navigation bar. The navigation bar needs to help people find the most important parts of your site. If you’re a big site, such as Apple, it is critical for visitors to understand where they are in the site structure. Share the brand ethos. If this is the ...

How to Create the Best Small Business Content Marketing Strategy

  Small businesses generally have less leeway when it comes to planning and launching a marketing campaign. They have less revenue and capital, which limits the strategies that they can pursue. They also tend to have less data and first-hand experience with which to strategize in the first place. One of the best strategies, due to its affordability, is content marketing. Although writing high-quality content is time-consuming, it is also much less expensive than running an ad campaign. Here’s a tried and true process for developing great content for your business: Step 1: Research The first phase is also the most important, because it will give you the information you...

5 low-cost PR strategies for startups and small businesses

Most startups and small businesses cannot afford to hire an advertising or PR agency. They don’t have the money for glossy ads in magazines, or radio or TV commercials or to even create online ad campaigns. However, thanks to the internet and social media, startups and small business don’t have to spend a lot of money (or even any money, in some cases) to generate positive buzz for their brand, they can just follow one of these strategies: 1. Sign up to be a source on Help a Reporter Out (HARO). “Subscribe to HARO,” says Kyle Peterson, partner at Clement|Peterson, a tech PR agency. “The free service will send you three emails per day listing articles that journalists are...

Marketing Analytics for your business

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiative by measuring performance (e.g., blogging versus social media, etc.) using important business metrics, such as marketing attribution and ROI performance. Basically, it tells you how your marketing campaigns are doing. Marketing analytics gathers all the data you have about your business and consolidates it for view. For this common view, you can extract analytical results that can provide invaluable assistance in developing stronger marketing programs. Why marketing analytics is important: As technology advanced, businesses expanded marketing into...

Blogging Platforms – Which Solution is Best?

Self Hosted vs. Third-Party Blogging Platforms Although there are many blog hosting types to run your business blog from, there are two primary platforms that most businesses use: Third-party blog hosting. These blogs are installed on a free Web hosting account, such as: Blogger.com, LiveJournal.com and Windows Live Spaces, or Wordpress.org. Although these sites make it easier to blog, these are some of the drawbacks: they often have a high-volume of spam, they have limited customization options, and you blog resides under a sub-domain on their site, not a ‘.com’ web address. Self-hosted blogs are installed directly into an owner’s account. The blog uses content management...

7 top social media marketing success stories

This year, many new [and existing] companies have upped their game when it comes to social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing can be effective. Domino’s #EasyOrder Domino’s really wants to make it easy to order pizza. Beginning in May 2015, the company let customers request delivery of their favorite pizza by tweeting a pizza emoji to the @Dominos Twitter account, or by using the hashtag #EasyOrder. The tweet-based order system eared Domino’s media coverage from the likes of USA Today, Forbes, and Good Morning America, not to mention a Titanium Grand Prix award at Cannes. German...

Coding has been approved as a foreign language by the Florida Senate

Florida senators approved a bill allowing high school students to take computer coding classes in place of foreign language requirements. (more…)