Telx Web Blog (1/4)

Top Marketing Trends of 2015

So, what are going to be the top marketing trends for internet marketing this year? We understand that although 2015 is well underway, there are still many ways to get ahead if you implement the following strategies: (more…)

SEO Drives Florida Local Businesses to the Top

Search Engine Optimization (SEO) is an essential component of any successful online presence. Whether you are an attorney, in the medical field, a beauty salon or any other local service provider, SEO is a necessary step if you want a high-ranking search result in Google. Local SEO is a way for search engines to offer the most relevant results to users, which are calculated according to location data. This is a great advantage for local businesses because the competition is smaller, hence having a greater possibility of ranking well in the SERPs (search engine results page), which increases the likelihood of sales. Google displays local search results in two ways: a listing format or...

Blogging Platforms – Which Solution is Best?

Self Hosted vs. Third-Party Blogging Platforms Although there are many blog hosting types to run your business blog from, there are two primary platforms that most businesses use: Third-party blog hosting. These blogs are installed on a free Web hosting account, such as: Blogger.com, LiveJournal.com and Windows Live Spaces, or Wordpress.org. Although these sites make it easier to blog, these are some of the drawbacks: they often have a high-volume of spam, they have limited customization options, and you blog resides under a sub-domain on their site, not a ‘.com’ web address. Self-hosted blogs are installed directly into an owner’s account. The blog uses content management...

WYSIWYG

WYSIWYG? is an acronym for "What You See Is What You Get," funny, right? Ok, so you got your first WordPress blog. Congratulations! If this is your first foray into the internet world, then it can be both exciting and daunting. Exciting because this is the start of your internet empire (?), daunting because you have a slight panic attack every time you have to go into the text section and try to center the image you placed in the visual editor. As a beginner, your first priority might be your website design or “look”. It can be easy to get lost in the aesthetics, always shuffling though new templates and themes, or trying to impress your friends with your design taste. However,...

Google Phantom Update

Did you see that? Noticed a wobble in your rankings? It may have something to new with Google's rumored “phantom” update, which was rolled out with little publicity and hardly an acknowledgment. After some prying, Google reluctantly confirmed the changes, but did not provide much information regarding the update. The new update is suspected to be a quality update. How ‘quality’ is determined is still somewhat of a mystery, but as long as your site has relevant, high-quality content, you can continue to rank well for your search terms and drive traffic to your site. Phantom comes on the heels of the Panda update, which goes into detail as to how sites are given preference....

Internet Marketing Trends You Cannot Afford to Ignore

Digital marketing has undergone a rapid transformation in the last few years, with an increasing focus on creating an online brand experience. Although there are new changes afoot with how companies develop and present their image, internet marketing is still largely dependent upon successful SEO, (search engine optimization) and the technical aspects that comprise it. (more…)

Why Knowing a “Little” SEO can be Dangerous

As the famous saying goes, “A little knowledge is a dangerous thing.” This sentiment holds especially true in SEO. SEO is often misunderstood as some mythical beast of online marketing. It has a mysterious caché, laden with curious buzzwords for the uninitiated. In reality, search engine optimization (SEO) is simply a method for making your content, and by extension – your online presence, discoverable and interesting for the search engine, and its users. (more…)

Three Tips to Succeed in Content Marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute. [caption id="attachment_1072" align="aligncenter" width="300"] Image Courtesy of Shutterstock[/caption] Becoming an expert in your content niche is pivotal, and may spell out the difference between blending in, or standing out – which can make or break your marketing strategy. Experts are equated with resources, providing value and information over mere self-promotion. Building a resource rich website for...

#Mobilegeddon2015: Are You Ready?

In case you've been living under a rock for the past decade, mobile is kinda a big deal. In fact, more than half of global internet traffic (60%) coming from mobile browsing. Now Google is upping the SEO ante: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices,” – Google Webmaster. Dubbed, "mobilegeddon" (#mobilegeddon, if you're here from Twitter), websites that do not meet Google's mobile friendly ...

Make Your Homepage Internet Search Engine Friendly

The most important aspect of your website is your homepage. Your homepage is the most viewed section of your site – and by extension, you. Many people will not click past the first page if it is poorly written, has bad image placement or loads too slowly. Knowing this, we’ve composed the following guide to help you avoid beginner’s mistakes, and to keep you and your customers ahead of the pack. Getting Started Building a website is like building a house, you need a strong foundation before you starting picking paint colors. Similarly, a website’s infrastructure needs to be planned and built before it is practical to focus on the design. So, before you can write any content:...