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marketing strategy Tag

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiative by measuring performance (e.g., blogging versus social media, etc.) using important business metrics, such as marketing attribution and ROI performance. Basically, it tells you how your marketing...

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content . These tips helps to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute.   [caption id="attachment_1072" align="aligncenter" width="300"] Image Courtesy...

Sounds like a mouthful, right? How Long Does SEO Take to See Results? Well, actually, SEO (Search Engine Optimization), takes time to develop before a successful ‘ROI’ can be achieved. In 2012, SEO and Internet marketing consultant Sam McRoberts wrote an excellent article titled Investing in SEO the Warren Buffet Way. In short, SEO strategies rely on long-term gains, not overnight riches.

Where should you focus the majority of your online marketing efforts? Campaigns in the major social networks, such as Facebook for business, Twitter, and increasingly, Instagram, have been high on the priority list. However, because it is important for businesses to maximize revenue, organizations should think twice before outsourcing all marketing to a third party.

digital marketing trends word cloud
Digital marketing has undergone a rapid transformation in the last few years, the newest internet marketing trends have an increasing focus on creating an online brand experience. Although there are new changes afoot with how companies develop and present their image, internet marketing is still largely dependent upon successful SEO, (search engine optimization) and the technical aspects that comprise it.