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Big Data’s Significant Impact on SEO

Big Data is rapidly changing the world we live in. Social, logistical, and business-related spheres have all been influenced by this growing phenomenon.

big data seo miami


SEO has been dramatically affected by the emergence of big data. Big data is the collection and analysis of vast sets of data that can be used to improve how we approach related problems. Big data has become a central facet in our world for several reasons:

  • Social media platforms aggregate data about people
  • More options for analyzing unique and distinct data
  • Data storage in the cloud makes it easily accessible to large groups
  • Advancements in hosting infrastructure

Here are 4 ways big data is changing SEO.

Content is King (and it’s the new data, too).

Although content is merely words strung together in an easy-to-understand format, Google has seen it in an entirely different light:  content as quantifiable entities.

By turning content into data, search engines are able to easily analyze it and get better at delivering the relevant answers people are looking for.

As a result, search results are becoming more and more structured – with the new semantic update from Google, search engines can recognize local search packs as well as more nuanced search inquiries.

According to SEO Inc., “As search marketers and search engine optimization experts, we have to keep up with the learning curve Google is quickly setting. By thinking of content as data and creating various analysis tools, including artificial intelligence, to understand and learn from it, Google’s big data serves as the ultimate experiment in offering relevant results in semantic terms.”

Accuracy increases in Analytics

The ultimate goal of any SEO campaign is increased conversions, which is why analytics is so important in deconstructing the correlations between sales and other dynamics of traffic.

Different analytics suites, such as Google Search Console, Bing Webmaster Tools and other analytics systems allow SEOs to see how their own web content is situated in the larger network of content data, and make adjustments based on their unique performance.

Big Data Offers Deep SEO Insights

Because Google and other search engines are so concerned about piecing apart content into quantifiable data, it’s easy for marketers to find insights from the data.

Big data has assisted SEOs in analyzing keywords, backlinks, on-page optimization, and other important facets of SEO, such as:

  • Local SEO
  • Mobile Optimization
  • Global SEO
  • ROI
  • Content Marketing
  • Quality Assurance

Social Media Rankings

Social Media Data is becoming a highly accurate pool of information. Facebook has over 1 billion users, Twitter has 500 million, and the web hosts 156 million blogs.

Social signals are becoming an increasingly important metrics for Google rankings, as high social media traffic is correlated with relevance, an important metric in evaluating websites for Google.

Big data is making it easier for search engines to analyze content and deliver results that are the most relevant to searcher’s needs. As a result, SEOs who focus on creating the best content will benefit most from the changes big data is making in internet marketing.