10 Jun Internet Marketing Trends You Cannot Afford to Ignore
Although there are new changes afoot with how companies develop and present their image, internet marketing is still largely dependent upon successful SEO, (search engine optimization) and the technical aspects that comprise it.
Digital Marketing Trends
Content is King
SEO and content marketing co-exist as two separate but intertwined disciplines that rely on each other for success. That said, content marketing is now the primary influencer of search visibility. Businesses that don’t invest in a solid content strategy will discover that their SEO campaigns are ineffective, at best, and damaging to their search visibility, at worst.
Social Media is here to Stay
Social media amplifies any content strategy. While businesses have been focused on creating high-quality content, social media acts as a primary outlet for promoting and distributing that content.
Local Marketing is a Must
Having a directory listing is more than showing up in maps. If small businesses are not paying attention to online reviews for their business, they should be. According to market research firm Ipsos, 78 percent of consumer purchasing decisions are affected by online reviews.
Google has been placing additional emphasis on how mobile-friendly sites are; in fact, they’ve stated that mobile usability is now “relevant for optimal search results.” Incorporating mobile into all areas of digital marketing: a fully responsive website, mobile ads, and separate content specifically for mobile website users, is essential.
Marketing analytics is seeing a steady rise, with most companies adopting the use of several analytics tools in order to better track the psychology of their customers, as well as determine how to better market and play to their interests. It is expected that spending on analytics will rise nearly 60% in 2015.
Search Engine Optimization
In addition to the content marketing and its distribution channels, certain technical aspects of SEO will continue to be important, such as: meta-tags, backlinks, directory listing, schemas, and markups. These constitute a websites internal “architecture,” which plays a huge role in how well it will rank in the search engine results.
Putting it All Together
If your marketing strategy can combine both technical SEO and content marketing, then you will have a distinct advantage over your less savvy competitors. However, as straight-forward as it may sound, learning how to do SEO correctly can take years to learn. See how Telx Web’s in-house marketing team can do the heavy lifting for you, so you can focus on your business. Schedule a FREE consultation here.