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So, how do you discriminate between all the SEO information floating around the web? Endless studies, strategies, and ‘best practices’ can keep you more frustrated and overwhelmed than helped. And I notice the irony of dispensing advice about avoiding taking advice, but I don’t mean you...

As the famous saying goes, “A little knowledge is a dangerous thing.” This sentiment holds especially true in SEO. SEO is often misunderstood as some mythical beast of online marketing. It has a mysterious caché, laden with curious buzzwords for the uninitiated. In reality, search engine optimization (SEO) is simply a method for making your content, and by extension – your online presence, discoverable and interesting for the search engine, and its users.