These days, simply publishing an advertisement or blog post is not enough to get any momentum. The sheer scale of promotional blog posts makes it almost impossible to get noticed in today’s web and here comes Keywords to play major role However, online marketing is a...
Technical SEO is a rapidly growing field. As Google updates and tweaks their algorithm, there will be more and more enhancements to technical SEO. This article will cover the fun side of technical SEO, possibly helping your website rank better in the search results. 1. Page...
Design is something that people have been doing for centuries, and there is a large body of relevant knowledge about UX design that stretches back for decades. I came to UX design from a human factors, or ergonomics, background—a discipline that really got started during...
SEO is a complex topic that sounds simple, so let’s clarify what it means before we continue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown first to users. Let's discuss factors for SEO beginner for...
With smartphones getting cheaper and reaching millions of hands every day, the world is going completely mobile. Previously people used to talk over the phone; now people are busy talking on their phones, only. Now, here time changes to voice search marketing from desktop marketing. More than 20...
So, how do you discriminate between all the SEO information floating around the web? Endless studies, strategies, and ‘best practices’ can keep you more frustrated and overwhelmed than helped. And I notice the irony of dispensing advice about avoiding taking advice, but I don’t mean you...
Creating a well-informed search engine optimization (“SEO”) strategy is an important step in ensuring your website gets the top spot in the search results. Unfortunately, most business owners do not recognize the importance of SEO and get taken in by overnight-ranking schemes that will not...
Small businesses generally have less leeway when it comes to planning and launching a marketing campaign. They have less revenue and capital, which limits the strategies that they can pursue. They also tend to have less data and first-hand experience with which to strategize in...
Most startups and small businesses cannot afford to hire an advertising or PR agency. They don’t have the money for glossy ads in magazines, or radio or TV commercials or to even create online ad campaigns. However, thanks to the internet and social media, startups and...
Self Hosted vs. Third-Party Blogging Platforms Although there are many blog hosting types to run your business blog from, there are two primary platforms that most businesses use: Third-party blog hosting. These blogs are installed on a free Web hosting account, such as: Blogger.com, LiveJournal.com and Windows Live...
This year, many new [and existing] companies have upped their game when it comes to social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing can be effective. Domino’s #EasyOrder Domino’s really wants to...
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content . These tips helps to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute. [caption id="attachment_1072" align="aligncenter" width="300"] Image Courtesy...
SEO can be at odds with common sense. With so many factors within a SEO campaign, it can be easy to misconstrue cause – is slow growth the result of a mediocre agency? Or rather, is it due to activities unrelated to what the agency...
We are used to celebrity and political gaffes, but sometimes even great and otherwise professional corporations make mistakes. Here are the biggest screwups on social media: 1. MSN Using a death to get a "like". Lame. Lesson Learned: Always consider the context of a trending topic when using...
Success in online marketing can be reduced to having compelling and optimized content.
Which is why having an optimized content strategy is crucial for successful social media and organic search strategies.
