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SEO

As the famous saying goes, “A little knowledge is a dangerous thing.” This sentiment holds especially true in SEO. SEO is often misunderstood as some mythical beast of online marketing. It has a mysterious caché, laden with curious buzzwords for the uninitiated. In reality, search engine optimization (SEO) is simply a method for making your content, and by extension – your online presence, discoverable and interesting for the search engine, and its users.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content . These tips helps to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute.   [caption id="attachment_1072" align="aligncenter" width="300"] Image Courtesy...