30 Dec The True Benefits of SEO
1. Results are almost free
Organic listings are basically free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With concerted effort, your website can generate consistent traffic with little cost. Unlike paid advertising, you do not have to pay out $10 every time someone clicks on your ad, nor will your traffic stop when your ad stops. SEO eliminates the need to have thousands of ads across the internet.
2. Definite Increase in Traffic
By using Analytics and other reporting tools, you’ll be to accurately measure and define your increases in traffic. Reporting tools give you an easy way to maximize your business efforts. SEO will give you results, and as soon as you start your SEO efforts, traffic will increase at a steady rate.
3. Increase Brand Credibility
People trust the top results on Google, so by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. If Google has designated your website in the top search, then your website has significant authority in the eyes of searchers. A top listing on Google is tantamount to high sales/conversions for your business.
4. Better ROI (Return on Investment) Than Normal Ads
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale. This amounts to a higher return on investment; although the higher conversion rate is just one benefit from SEO; other benefits include getting highly targeted visitors who search specifically for the product or service your company offers. Therefore, search traffic from Google’s organic search listings can be much more valuable than a click from an ad.
5. Everybody is Doing It
SEO is gaining traction everywhere; people are realizing the tremendous benefits of investing in SEO. Your competitors understand this and are implementing cutting-edge strategies to choke out the competition. Even if you have superior products or services, no one will hear about them if you are buried in the search results.
6. SEO can “Next-Level” Your Business
SEO can deliver thousands of visitors to your website daily. This may prompt your company to upgrade your servers and infrastructure to accommodate greater levels of traffic. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is an important part to take it to the next level.
7. There are over 1 Billion Websites – Make Yours Stand Out with SEO
There are over 1 Billion websites on the web. This is steep competition, which is why you have to take advantage of every opportunity ahead – SEO gives the roadmap to do that; not to mention the possibility to reap huge profits.
8. 60% Of Clicks Go to the First Result
This means that only 40% of clicks are left for the second through the millionth result on Google for the keyword. Getting the top Google result is an easy way to capture the lion share of the traffic and profits. SEO is the best tool to gain the top spot. For a small investment, you can reap a much bigger return.
9. Have Access to Unlimited Data
What data you might ask? You get customer data; you can see what your audience is searching for and target keywords that have low competition and high search volume, i.e., huge income opportunities.
10. The Results Are Permanent
Unlike advertisements the effects of SEO are permanent. You will need upkeep to maintain a high ranking, but once you are at the top of the search results it is much easier to stay there.
Can You Do Your Own SEO?
Of course. But not having the pulse on the SEO world can mean that your own efforts can only go so far. You can read our blog to get the latest actionable advice – but when you’re ready, give us a call and we can show you how professional SEO is done. We offer SEO Services for companies in South Florida and across the country. Contact us today and tell us how we can help you.