18 Dec SEO and Political Campaigns Done Right Requires Planning
Search Engine Optimization Miami (SEO) covers a number of policies that can be used on a website to aid it to appear higher in search engine results. Smaller political campaigns usually underutilize SEO as a cost-effective way to drive a message and save on ad spending. This lack of preparation is a shame, as SEO is a totally free way to gain experience to voters. Like any other constituent of a campaign, SEO should be addressed purposefully so that maximum results can be attained with a campaign’s limited resources.
The first part of the strategy should be defining the keywords that are vital to your race. This should comprise combinations of the candidate’s name and the office he/she is executing for, along with combinations comprising generic political terms and issues that people may search for.
Once you have defined your keywords, you need to execute on your strategy. Below are few tips specifically for political campaigns and the tasks they face.
Start Your Website Timely.
Witnessing results from a Miami SEO campaign consumes time –at a minimum a couple of months. The earlier you begin your plan the better off you will be. In political campaigns, typically the site is being developed from scratch as well. This means that a new domain will probably be used and Google will need to index and rank it for the first time.
If Conceivable, Blog, Blog, Blog.
By regularly updating a blog, a campaign will continually be adding additional content to Google’s index. This content will make it easier for visitors to search the campaign’s site via a keyword search. Additionally, a good blog will inspire supporters to be more active and perhaps blog about the candidate themselves producing links to the campaign site.
Minimum News Section
If blogging isn’t possible for the campaign, at least have a recent news section that is regularly updated. The more often a site is modified the better it will perform for search engines.
Get social
If your campaign website is pioneering you will get noticed. Take benefit of social networks like Facebook, MySpace, YouTube and Twitter at a minimum. These venues can be a great way to drive traffic to your site and inspire supporters.
A golden rule of campaigns is to stay in control of your own image – a Miami SEO company strategy permits you to shape the first impact that voters get of you when doing their due diligence.