Reuse your old contend to keep your audience engaged and boost your SEO
If you publish online, you know that there is an insane amount of competition on the Web. In fact, there are millions of blog posts published every day!
No matter what niche you are operating in, that abundance of content poses some serious problems: How can you ensure a constant flow of new and engaging content to maintain your followers and reach new audiences? And how can you improve your SEO to make sure your blog or website gets the traffic and attention it deserves?
One of the best ways to solve both problems is to creatively recycle previously published content. Reusing and repurposing content from your archives can keep your website relevant and interesting, simultaneously giving you an SEO boost.
Four Ways to Reuse and Repurpose Content
1. Use snippets for social media.
This is probably one of the easiest and most effective ways to repurpose content. You can take a quote, idea, question, or teaser from your blog post or other content, and use it as a post for social media. A single article contains so much material that it can provide you with enough substance to create a handful of tweets or Facebook posts. If you want to get really creative, try designing your own graphics and encourage others to share them on social media.
2. Design an infographic.
Designing an infographic takes a little more skill and so needs more of a time investment, but it’s worth the effort – considering the popularity of images and graphics online. You can take the major points of your blog post and design them into a neat infographic for others to us in their blog posts or share. Include branding and a link to your site both to generate some traffic back to your post or article and to make sure others know where the content originated.
3. Record a podcast
Podcasts are an increasingly popular form of media. More and more, people are turning to podcasts for on-the-go entertainment. For many users, it may be more convenient and efficient to listen to your content as an audio file while they commute to and from work or while they exercise. To create a podcast, you’ll need to rework your blog post so it’s more appropriate for an audience that is listening instead of reading. Keep the content interesting and engaging by using different readers and bringing in guests to give their opinions. Doing so is another option that takes more work, but it can transform your content into engaging material for a wide variety of audiences.
4. Create a video
No one can deny the impact of video on the web. Some online users – especially younger generations – are less likely to read material on the Web and are more likely to look for recorded content on YouTube, Vimeo, Facebook, and other video-hosting websites. The best part is that you can use a webcam to record the videos. Make sure that you do not read your blog posts word-for-word as that can bore your audiences.
If you want customized marketing training or services, see how Telx Web can get your company the results it needs. Telx Web offers web design and SEO services in Miami and South Florida. For more information contact us at firstname.lastname@example.org or call 305-615-1656.